VIEW WORKSHOPS

Times Main Stage
Morning: The Design of Apps
9:00 Doors Open (Breakfast Provided)
9:30

Effective Social Interface Design

Josh Porter; Founder, Bokardo: Social Web Design

Presentation at: http://www.slideshare.net/rfop/snap-
summit-20-joshua-porter-presentation/

10:00

PANEL: Methods of Boosting User Engagement

  • MODERATOR: Dave McClure; Blogger, 500hats.com
  • Rajat Paharia; CEO, Bunchball
  • Siqi Chen; Co-Founder, Friends for Sale
  • Naval Ravikant; Angel Investor, Developer of Compare People
  • Jared Fliesler; Director of Business Development, Slide, inc.
11:00

Metrics: Where Users Come From

Jia Shen; CTO and co-founder, RockYou

11:30

KEYNOTE: Jim Benedetto, MySpace

Presentation at: http://www.slideshare.net/rfop/snap-
summit-20-myspace-keynote/

12:15 - 1:15 LUNCH
Afternoon: The Business of Apps
1:15

Mass Interpersonal Persuasion

BJ Fogg; Professor of Psychology, Stanford University

More Information: http://www.bjfogg.com/mip.pdf

1:45

KEYNOTE: Future of the Social Platform

Dave Morin; Senior Platform Manager, Facebook

2:30

PANEL: Social App Exit Strategies

  • MODERATOR: Jim Scheinman; EIR, CRV, former VP of Bebo
  • Lee Lorenzen; CEO, Altura Ventures
  • Jeremy Liew; Partner, Light Speed Ventures
  • Jeff Clavier; Angel Investor
  • Seth Goldstein; CEO and co-founder, Social Media
3:30

Coffee Break

3:45

PANEL: Building What Users (and Advertisers) Want

  • MODERATOR: Aaron Kahlow; Managing Partner, BusinessOnline
  • Steve Jang; CMO and Head of Biz Dev, imeem
  • Jeremiah Owyang; Web Analyst, Forrester
  • Kevin Barenblat; Co-founder and CEO, Context Optional, Inc.
  • Martin Green; Head of Biz Dev, Meebo
  • Anu Shukla; CEO and Founder, Offerpal Media

Presentation at: http://www.slideshare.net/rfop/intro-for-panel-designing-for
-users-and-advertisers/

5:00

End of Day

AFTER PARTY: 5:00 - 8:00pm

Sun Microsystems, inc. and MySQL celebrate their merger, and invite SNAP attendees to come! Join us at Jillian's at the Metreon (101 Fourth Street, San Francisco, CA 94103) for an open bar and great company from SNAP Summit and the entire Bay Area tech community!

Workshops

Each workshop is one hour long.

Times Session
10:00 - 11:00am

Viral Tuning and Viral Marketing - Best Practices and Real Life Examples

(sponsered by RockYou)

  • Rogelio (Ro) Choy; VP of Business Development, RockYou

Presentation at: http://www.slideshare.net/rfop/snap-summit-20
-rockyou-workshop/

11:30 - 12:30pm

Legal Issues Facing Social Media Companies.

(sponsored by Orrick)

  • Daniel Yost, Partner, Orrick
  • Gabriel Ramsey, Lawyer, Orrick
12:45 - 1:45pm

Advertising: The future of the advertising revenue model

(sponsored by Social Media)

  • Ren Chin
  • Krishna Subramanian
  • Morris Sim
  • Eve Phillips

Presentation at: http://www.slideshare.net/rfop/snap-summit-20-socialmedia
-business-school/

2:30 - 3:30pm

Infrastructure Scalability 101: What you don't know CAN hurt you.

(sponsored by United Layer)

  • Richard Donaldson; COO, UnitedLayer
  • Dale Wilhelm; Director of Technical Operations, UnitedLayer
  • Aaron Hughes; Infrastructure Migration Specialist

How critical to your business is the accessibility of your applications online? This workshop will highlight the most essential questions and concerns all application developers must address to prevent performance issues, system outages and business interruptions. We will demonstrate the impact of those decisions through discussions of recent and actual case studies and include time to field questions from the attendees.

3:45 - 4:45pm

Fundraising Strategies for Startups

(sponsored by Silicon Valley Bank)

  • Laurie Lumenti Garty - Deal Team Leader, Emerging Technologies, SVB Silicon Valley Bank
  • Shawn Carolan - Managing Director, Menlo Ventures
  • Lance Smith - CEO, GameStrata
  • Paul Edmondson - CEO, HubPages
  • Eric Ries - CTO, IMVU

This panel of successful entrepreneurs and investors will discuss what it takes to achieve funding in this market along with some strategies that will assist entrepreneurs in raising institutional funding from top tier investors.

More Information at: http://www.slideshare.net/rfop/snap-summit-20-svb-emerging
-tech-information/